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We've been rolling this out since our 10-year anniversary in June; however, many of you have not seen it yet, nor know the meaning or reasons behind the new look.
So, here is a little more about our new logo and rebrand. First, it’s more modern and functional. It's fresh and the coloful bottle labels distinguish the difference between extra virgins, infused oils, and vinegars. Additionally, one label fits the various bottle sizes we offer. yeah! And, yes, you can still bring bottles back clean and dry to refill and receive a $3 discount for each bottle.
Going deeper the message behind the design is holistic and healing. It is about health, wellness, and community by elevating simple food. Our mission is to connect with our community through top-notch quality, people, and products.
The colors are warm and grounding (who doesn't need a little grounding these days!) and remind us of our olive oil & vinegar :)
The circle represents wholeness, flow, and community. No beginning and no end.
The bird with the olive branch symbolizes peace, freedom, hope, and resilience.
Combined it creates a message we want to continue spreading.
A big shout out to our designer Dee Dee Hunt of ARTdeezine for working with us to create this new logo and rebrand that captures our deeper mission and meaning. We love OLIVE you! And hope you love our new look as much as we do.
Janell xo
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